Hailey Bieber's $1 Billion Fortune: Investing for Her Son's Future (2025)

Imagine securing a billion-dollar deal just three years after launching your company—and then vowing to use that fortune to protect your child’s future. That’s exactly what Hailey Bieber is doing, and it’s a move that’s both inspiring and thought-provoking. But here’s where it gets controversial: Is it ever truly possible to shield your child from the spotlight when you’re a global celebrity? Let’s dive in.

Hailey Bieber, the skincare mogul behind Rhode, recently made headlines after her company was acquired by e.l.f. Beauty for a staggering $1 billion. In a candid interview with WSJ. Magazine’s Innovators issue, she revealed her plans for this life-changing sum. 'I want to preserve that for my son’s future,' she shared, acknowledging the weight of managing such wealth. 'It’s an amount of money I’ve never dealt with before, so I just want to be smart with it.' Her approach? Strategic investments to grow her empire while securing her one-year-old son’s financial stability. 'I would like to invest it wisely,' she added, showcasing her entrepreneurial foresight.

And this is the part most people miss: Amid her professional triumphs, Hailey is fiercely protective of her son, Jack Blues Bieber. She’s made a deliberate choice to keep his face off social media, prioritizing his privacy from day one. 'Until your child can understand it and it’s possible to have a conversation around it, I have no interest in putting him out there,' she explained. This decision raises a compelling question: In an age of oversharing, how do we balance public life with a child’s right to privacy? Let us know your thoughts in the comments.

Hailey also opened up about the transformative power of motherhood. When asked about her proudest moment, her answer was both simple and profound: 'So far, my proudest moment was getting him out—safely into the world.' She went on to describe the daily joys of parenthood, from witnessing her son’s rapid growth to celebrating every tiny milestone. 'When you’re a mom, you have proud moments every day,' she said, capturing the essence of this life-changing journey.

Reflecting on her own evolution, Hailey admitted that motherhood has reshaped her perspective. 'Before, you think, ‘I can’t wait to get back to blank,’ but there isn’t going back,' she shared. 'You become a mom, and you move forward—it’s a whole journey in itself.' Her words resonate with anyone who’s experienced the profound shift that comes with parenthood.

On a lighter note, Hailey teased an upcoming Rhode product—a face mask designed to fit better than ever. This follows her viral TikTok video, where she effortlessly ate sushi while wearing a face mask, amassing millions of views. 'I am making one,' she admitted with a smile. 'Hopefully, it’ll fit the face a little bit better.'

As chief creative officer of Rhode, Hailey remains committed to her vision: creating essential skincare and hybrid makeup for everyday use. Her partnership with e.l.f. Beauty is just the beginning. 'This marks an incredible opportunity to reach more of our community with innovative products and expand globally,' she stated. With her son’s future in mind and her empire on the rise, Hailey Bieber is redefining what it means to be a modern entrepreneur and mother.

Controversial question to ponder: As celebrities like Hailey navigate parenthood in the public eye, where do we draw the line between sharing their lives and protecting their children’s privacy? Share your take below—we’d love to hear your perspective!

Hailey Bieber's $1 Billion Fortune: Investing for Her Son's Future (2025)
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